Turning Technology into Business: Commercialization and Business Model Development
Opintopisteet: 5 | Tunnus: TTA-65076 | Kampus: Hervanta | Toteutusajankohta: alkaen 23.10.2017
The students will understand strategies and issues in commercializing technologies and technological products and services. The students investigate the design, analysis and utilization of business models. Special emphasis will be devoted to the interplay between technological innovation and business models and commercialization. The lessons learnt will cover strategic decision-making and tactics related to managing, financing and marketing technologies, acknowledging the different paths of turning technologies into business.
Leena Aarikka-Stenroos, email@example.com